Basics of Marketing, Management, and Strategy - Project Open

Basics of Marketing, Management, and Strategy - Project Open

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Kansas State Polytechnic - Technology Center - Room 118
2310 Centennial Rd.
Salina, KS 67401
Basics of Marketing, Management, and Strategy - Project Open

Focused training on essential information to assess the feasibility of your ideas to start or grow your business. Those completing this step will have the base knowledge of the components of a standard business plan.

Includes the following concepts:

  • Your mission: What you do, who you serve, and why
  • Your vision for the future:  A picture of your business in 5 years, how you will get there
  • Your Team
  • Knowing the options: How to structure / organize your business;
  • External and internal environment: customers, competitors, regulatory environment
  • The 4 P’s of Marketing:  Product, price, place; promotion
  • What is your target market; how will you communicate with prospective buyers
  • Who are your competitors and what is your competitive advantage;
  • Intellectual property and product development / life cycle
  • Potential for growth

Required training for business development funding through Project Open.

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